Rihanna, VOGUE cover girl is set to become the next Heidi Klum as she turns into an executive producer of a new fashion reality series, which intends to find Britain's future design star. The search will also be focused by Girls Aloud singer Nicola Roberts and will air on Sky Living this spring.
“Forever I’ve had a great love of fashion," said Rihanna the star. "It's a steady source of inspiration in my life, and is a big reason why I've grown into the person and artist I am today. I have been very lucky to work with some amazing designers and stylists right through my career, and they have been active in making my creative vision reaches the stage. I am so excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show" she added.
Over the period of ten weeks, the unknown designers are focused with creating outfits for a host of musicians and celebrities. Rihanna's unique stage outfit for her Hyde Park Wireless performance in July will be designed by the winner.
"With her world-class reputation and passion for style, Rihanna is perfectly placed to find an aspiring designer worthy of the chance to break into the hugely competitive world of fashion," a statement on Sky Living's website read. "Tasking Nicola with fronting the search, Rihanna will be heavily responsible for casting and will be involved in editing post-production."